We just read “Why Content and Social Media are a Powerful Match” over at copyblogger. We intended on writing about this soon ourselves, but after reading this, we figured it was highly unlikely that we could say it any better.

If you are too busy to check this out right now, this paragraph from the opening section will hopefully motivate you to go check it out later:

Social media didn’t create content marketing, but it’s an unsurpassed tool for getting it distributed. On the flip side, great content gives social media life, by giving people something more interesting to talk about than what they’re ordering right now at Starbucks.