So, you’ve heard by now that we’re moving…to the cloud. Throughout this series of blog posts we’ll be explaining and sharing our entire experience with you. This post should really frame everything and give you an overall perspective on why we’ve decided to make this move.

A little background

Our move to the cloud really began in late 2008. During our end of year review and planning one of our biggest topics of discussion was our website and blog. At that time, we were using a very capable WYSIWYG, (What You See is What You Get), Website design software package called Rapid Weaver. We chose Rapid Weaver as our Website design software shortly after we began business. Our primary reasoning for making this choice was the WYSIWYG feature because at that time, we knew just enough HTML and CSS to be dangerous. Rapid Weaver had the ability to create a blog page and we initially used that feature until we quickly realized how inconvenient it was to use. Essentially, every time we wanted to add a new blog post, we had to open up the software, draft the blog, and then re-publish the changes to the website. While this is not a huge deal if you only have one person blogging, it is quite inconvenient when there are multiple authors.

In an attempt to make it easier for both me and Kevin to blog at will, we opened a Typepad account, largely because it was web based and either of us could access it from a web browser (and because Kevin really liked the iPhone interface). Our dilemma with that however was that we had a fairly static website at one web address and our blog located at a completely different web address. So, if we got traffic to our website, people didn’t have access to our blog content, and if we got traffic to our blog, people didn’t get a lot of the important information they were looking for about our company. Plus, we were paying a monthly fee for Typepad as well as paying a monthly hosting fee for our website.

So, to bring this back around to the subject at hand, we discovered and began investigating the WordPress platform late last year. Both Kevin and I had heard about WordPress in the past, but had never really given it much consideration because we thought that it was quite similar to Typepad. What we learned was that WordPress is quite possibly the most innovative Content Management System platform in the world. As we began to investigate and learn more about WordPress, we realized that it was exactly what we had been looking for when we started our business three years ago. We realized that WordPress had become much more than a blogging engine, and could function as our Hub on the web and be a central place where our clients and prospects can connect with us.

In the next post, I’ll be giving you some examples of how we are utilizing WordPress as our Hub.

In case you didn’t hear, you can win one (1) of four (4) Web Presence Development Packages that we are giving away by simply following us on Twitter. If you haven’t done so, go there now and follow us. The drawing for the Web Presence Development Packages takes place on August 1, 2009.